Press

April 2026 PORTER: The Hottest New Hotels To Check Into This Year

"Skýra Retreat is not flashy Arctic theater or bare-boned Scandi minimalism. This should make it catnip to travelers who are tired of overproduced wellness and want something quieter, more tactile and more genuinely transportive, while also giving luxurious comfort and coziness"

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April 2026 SLEEPER: A new hideaway draws on local culture and the rhythms of nature to present a quieter, more authentic take on Finnish Lapland.

"It’s this combination of tradition, culture and nature that gives Skýra Retreat a competitive edge, resulting in a hotel that invites guests to slow down, savour the stillness and experience Lapland in a new way. Santa Claus may well run the economy here for now, but it’s only a matter of time before the secret is out"

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March 2026 Conde Nast Traveller: 11 bucket list trips in Europe the travel editors dream of

"There have been so many incredible hotels open in Finnish Lapland over the last few years that a visit to the region has risen to the top of my bucket list. The dream would be to do a trip in the lead-up to Christmas with my five-year-old son and embrace the magical lore of Father Christmas. One of the best places to do so is Santa Claus Village in Rovaniemi, Finnish Lapland, where one of the region’s most incredible-looking hotels – Skýra Retreat – is also located"

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March 2026 The Times: A chic Finnish retreat for fans of snowy forests, Moomins and champagne

"On any given day there is a set roster of free activities. After pancakes and porridge and a guided stretching session at dawn (and when I say “dawn”, I mean the rather civilised 10am) we went forest bathing with our Finnish guide. The snow beside the paths was knee-deep. At one point we were asked to stop and close our eyes, and just listen for sounds. If I held my breath I could hear literally nothing: no cars, no planes, no birds, the leaves too heavily encrusted to rustle"

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March 2026 Falstaff: In Lapland, Skýra Retreat Makes Dining the Destination

"Even in cities with Michelin-starred restaurants, it is rare to encounter cooking that feels both deeply comforting and technically precise. At Skýra Retreat, that balance feels natural rather than forced. There are no gimmicks here. No reliance on proximity to the Arctic Circle as a narrative device. Lapland draws visitors for snow and sky. Skýra Retreat offers something rarer: a retreat defined as much by what happens at the table as by the landscape beyond it. And in a region built on spectacle, that restraint feels quietly radical"

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February 2026 Revista Interiores: Los mejores hoteles en los destinos de moda de 2026 según National Geographic

"Más que un destino, Skýra Retreat es un espacio para resetear, reconectar y redescubrir la calma profunda en el paisaje silencioso de Laponia"

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February 2025 The New York Times: Wellness Getaways for a Long Valentine's Weekend

"The focus of the new 15-room Skýra Retreat, which opened in Finnish Lapland this winter, is rest and renewal. “I had in my mind to create a quiet place far away from all the noise of the modern and hectic world,” said the founder, Susanne Hulbekkmo"

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January 2026 Sheerluxe: Everything Billie's loving Right Now

"I am heading off to Finland to explore Norvajärvi, Lapland via Skyra Retreat. The only cold-weather trip I’ve been on is skiing when I was young, so I’m so excited to experience something different – plus, I’m really hoping to see the Northern Lights"

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January 2026 The Standard: Hottest Hotel Openings for 2026

"Skýra has won Finland its first spot in the coveted Small Luxury Hotels of the World portfolio. And, goodness me, is it easy to see why. What was once a school for this tiny community in Finnish Lapland has been transformed into a slick retreat for no more than 40 guests"

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January 2026 Financial Times: Four relaxing retreats for a reset

"In the far north of Finland, a new hotel promises all-retreat, all-the-time tailored stays"

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January 2026 MoneyWeek: The best luxury saunas, spas and icy plunges

"For a taste of Finnish culture, the Private Folklore Sauna treatment session is guided by a “sauna host”, weaving in traditional incantations, the ritual of greeting the löyly (steam), and ancient practices such as birch-whisking"

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January 2026 The Times: The world’s most exciting hotel openings for the year ahead

"The 14 rooms are snuggle-down cute and eight of them have private saunas that overlook Lake Norvajarvi and ancient forests — and there are champagne buttons for ordering extra fizz"

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December 2025 House & Garden: What is a ‘do-nothing’ holiday (and how to do one if you’re allergic to doing nothing)

"Just opened in Finnish Lapland is lakeside hideaway Skyra Retreat, which is centred around a restored 1950s schoolhouse, alongside new log suites and a spa. ‘As you get closer to Skyra, the landscape widens into pure boreal forest before opening onto Lake Norvajärvi. With so few people, doing nothing becomes not only possible, but deeply restorative,’ says founder Susanne Hulbekkmo"

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December 2025 Conde Nast Traveller: First In: Skýra Retreat, Rovaniemi, Finland

"Fir trees bow under a thick coat of snow, Aurora dances overhead, and the gentle twinkle of fairy lights cut through the Nordic dark: entering Skýra is a bit like walking into a snow globe – only the vigorous shaking to kickstart proceedings has been replaced with a slower, gentler unfolding of good things to come"

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December 2025 Hotel Designs: Skýra Retreat – an intimate Nordic hideaway in Finnish Lapland

"Skýra Retreat invites guests to experience a new vision of luxury – a pace of life guided by nature. With its carefully restored 1950s village schoolhouse at its heart and surrounded by ancient forests, guests are offered the opportunity to slow down and reconnect, surrounded by the Arctic’s beauty"

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December 2025 Evoke: All I want for Christmas is to travel to this Lapland resort

"Travel to Lapland but stay far from the madding crowds, and be immersed in the raw power of the arctic winter, while swaddled in luxury. Set on the shores of Lake Norvajärvi, just outside Rovaniemi, in Finland, Skýra Retreat is an exclusive new destination in Santa country. But there isn’t an elf in sight"

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December 2025 Robb Report Singapore: Skýra Retreat is a new wellness getaway, hidden within Finnish Lapland

"As a retreat meant for guests to reconnect with nature and themselves, accommodation is intentionally small. Only four room categories are offered, each shaped by Nordic tradition and modern comfort. At its heart are the Grande Suites, featuring hand-restored log walls, private saunas and deep freestanding bathtubs. There’s even a Champagne button, just because"

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November 2025 Bangkok Post: New beds to lie in before the year-end

"The design is a nuanced approach to colour, materiality and nature-inspired aesthetics, bringing immersive warmth and clarity to each space. The architectural direction seamlessly integrates contemporary buildings alongside the original schoolhouse"

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November 2025 Vogue Taiwan: The most anticipated new hotels in the world in 2026!

"Set between the mirror-like shores of Lake Norvajärvi and ancient forest, it feels worlds away despite its proximity to the city. Here, travellers are invited to discover the true essence of Nordic luxury: intimate, elemental, and refreshingly understated"

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November 2025 SLEEPER: Small Luxury Hotels of the World to welcome Skýra Retreat

"Skýra Retreat’s unique sense of place has been recognised as the first Finnish property to join the prestigious Small Luxury Hotels of the World collection. The retreat is fully Finnish-owned and brought to life through close collaboration with regional designers and architects, and by commissioning a new generation of local talent, the property combines established expertise and fresh perspective, uplifting Finnish design in the landmark Lapland project"

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